what have the Kennel Club announced for next year?
They have selected 4Sight Licensing Solutions to handle their worldwide programmes.
4Sight is seeking partners in event merchandise, dog accessories, publishing, paper goods, toys, interactive, clothing, gifts, collectibles and grooming products. The agent plans to license the brands separately, positioning Kennel Club at mid-tier markets and an older demographic, while Crufts will be targeted to a younger, mass market audience.
“Both Crufts and the Kennel Club brands have strong potential—they both have outstanding reputations and with more than 23 percent of U.K. consumers owning one or more dogs, the pet market is a very important and fast-growing one,” says Sandra Vauthier-Cellier, managing director of 4Sight Licensing Solutions. “We are looking forward to promoting both brands and signing licensees across a range of sectors.”
The four-day Crufts dog show, organized and hosted by the Kennel Club, is attended by more than 150,000 dog lovers from the U.K. and overseas.
In the U.S., 4Sight already represents the American Kennel Club. Its program includes more than 25 licensees with product available at 5,000-plus retailers.